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Fashion Targets Breast Cancer
Campaign films

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Tundra* was asked by the charity Breakthrough and TBWA/Stream to direct and produce films for this years Fashion Targets Breast Cancer campaign. We interviewed celebrities such as Jade Jagger, Sarah Cox, Duncan James, Sarah Ferguson, June Sarpong, Mark Foster, Leah Woods, Abi Clancy and Bryan Ferry. In the main film "Insight" they talk about their personal experiences with breast cancer and why they support the campaign. Tundra* also produced the films "Strike a Pose" to build on the print campaign which is "Strike a Pose - Save Lives" and "Facts" which highlights statistics on the disease.